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Showing posts from July, 2022

Social Listening Blog : UNIQLO

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   I chose to research UNIQLO because they make clothing that I use and I really like UNIQLO clothing. My favorite UNIQLO products which are jeans, white tops, pajamas, shorts, tank tops, underwear, and loungewear all feel good to touch and wear. Especially, down coat and Uniqlo  HEATTECH are amazing! So light, but it is warm even cold winter!  They also have simple designs. So easy to match with other clothing. They are good products and also inexpensive. It is very popular in Japan and everyone visits it.  UNIQLO is a representative of fast fashion in Japan.I recently learned that UNIQLO is also attracting attention around the world, and I became even more curious to see what the reaction from overseas is like. I will show you a little bit about HEATTECH. This is Uniqlo HEATTECH which is my favorite thing from UNIQLO. It is soft texture and light, but it is really warm! When I got the first time, I was surprised how it is amazing. Now I can't live without...

Marketing in the News: McDonald’s

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By Rino Tanahara        I have chosen to write about McDonald's, a major fast food restaurant. I was born and raised in Japan and McDonald's is the most popular fast food restaurant in Japan. When I visit  McDonald's , I see people of all ages, from children to the elderly, visiting McDonald's. I used to see McDonald's advertisements on TV all the time. However, now I do not have a chance to watch TV. Because I watch Youtube. Also, in this day and age, many people avoid going out because of Corona, but McDonald's continues to be the leader in the industry. What is the strategy behind this? I decided to take a closer look at McDonald's strategy.      The article I have chosen to write about McDonald's announcement that it will be the first major sponsor of OfflineTV, a collective of online content creators specializing in the gaming field. McDonald's also stated that the deal aligns with its ongoing commitments to highlight diversity in m...